Strella docs
GuidesDeveloper
Strella docs
GuidesDeveloper
Welcome to StrellaChangelog
Run your first studyHow AI helps you in StrellaGlossary
The Build screenStart with the study setup chatSet up your study detailsWrite research objectivesBuild your screenerBuild your question guideBest practicesAdd survey questions to your interviewAdd a stimulus to your interviewHost a prototype and add it to your interviewAdd a card sortAdd a tree testRandomize sections (A/B variants)Conditional sectionsVersion historyUse the build assistantPreview your interviewUpload an existing discussion guideImport from another study
How the AI moderator worksVoice, language & behaviorRecording modesCustom dictionary & pronunciationCustomize the participant experienceWhat the AI moderator can't do
How recruitment worksSchedule moderated interviewsHire from a participant panelBring your own participantsManage share links & redirectsPass data with URL parametersControl access & schedulingSet quotasApprove, reject & invitePay participants you recruitedReport a participantWatch the funnel
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Teammates, organizations & workspacesDelete projectsProject defaultsBilling & creditsConnect FigmaAPI, MCP & AI assistantsParticipant data accessMedia links and who can open themActivity logs
Step typesScreener question typesRecording settingsParticipant statuses & funnel stagesSupported languagesVoice optionsBrowser & device requirements
MCP serverConnect an AI clientTools & skills referenceUse cases & example promptsWhat's newSecurity & privacyFAQ & troubleshooting
Recruit participantsBring your own participants
Recruit participants

Bring your own participants

Send a share link to your own list, or import an existing list via CSV. Both add people to the same Participants table.

If you already know who you want to talk to (customers, prospects, employees, partners), you don't need a panel. You bring them in via a share link or a CSV upload.

Before you start

You'll need:

  • A list of people to invite, or a place to share the link.
  • Optionally, a published screener: add one to qualify people before they interview; skip it for a known list (your own customers, say) you don't need to screen.

Steps

  1. Generate a share link

    Click Share in the study header. Strella creates a share link participants can click. By default, the link does everything in one sitting (screener, qualification, and interview) with nothing for the participant to schedule.

    See Manage share links & redirects for multiple links and per-link customization.

  2. Send it out

    Drop the link into an email, a calendar invite, a slack message, a "feedback" page on your site, wherever your audience is.

  3. (Or) import a list via CSV

    In Recruit → Participants, open the three-dot menu and choose Import CSV, then select Add new participants. The other option, Update existing participants, only adds custom data to people already in your study.

    Include a name column and an email column. On the mapping step, confirm the email column maps to Email Address. Strella invites people by email, so you can't invite an imported person without one from the Participants table. Send that person the share link yourself, and mark an ID column as the participant identifier so their click joins the row you imported. Other columns become participant metadata that you can filter and tag on.

  4. (Optional) Auto-invite qualified participants

    In Recruit → Audiences, open the share link's row or choose Manage share link from its menu, then turn on Auto-invite qualified participants for that link. Strella can then invite qualified participants who arrive through that link automatically, within remaining audience capacity and quotas. This suits high-trust audiences, such as your own customers.

    Leave it off for unknown lists if you want to vet each candidate first.

As people click your link (or you import them), they appear in Participants. The tabs along the top are Qualified, Invited, Completed, and Disqualified.

Tips

  • If you use a screener, it's the gatekeeper. Even for a known list, the screener still runs: set quotas and qualification logic so an unknown contact in your CSV doesn't slip through. (No screener? Everyone who joins goes straight through.)
  • For internal studies, use custom share links per audience (one for customers, one for employees, etc.) so you can tell who came from where.
  • CSV imports don't send anything automatically. The imported people wait in Qualified until you invite them there, which emails them, or until you send them the share link yourself.

Related

Manage share links & redirects

Multiple links per study, per-link customization.

Approve, reject & invite

What to do once participants arrive.

Hire from a participant panel

Place an order through Strella to source participants from Respondent or User Interviews. Strella handles vendor targeting and payouts.

Manage share links & redirects

Create one or more share links per study. Give each link its own recruitment settings and redirect destinations so different audiences are handled the right way.

On this page

Before you startStepsTipsRelated