Add a card sort
A card sort asks participants to drag a set of cards into groups, so you learn how they naturally organize your ideas, features, or content.
A card sort is an interactive exercise inside your question guide. Strella shows the participant a set of cards you wrote, and the participant drags each one into a group. It's the fastest way to learn how people naturally organize things: navigation labels, features, topics, or concepts.
Card sort is a Test element. Like a survey question, the participant interacts with it and submits an answer. Like a section, it holds follow-up questions of its own, which stay available while the sort is on screen. See Step types for how it sits alongside the other elements.
Steps
- Add the card sort
In Build, click + Add element and choose Card sort. Strella adds it to the guide like any other element, and its properties open on the right.
- Choose how groups are defined
A card sort works one of three ways. Pick the one that matches what you want to learn:
- Open: participants create, name, and delete their own groups. Use this when you want to discover their mental model from scratch, without steering it. This is the default.
- Closed: participants sort into groups you defined, and only those. Use this to test whether a structure you already have (say, a proposed navigation) holds up.
- Hybrid: participants start with your groups but can add their own. Use this when you have a structure in mind but want to catch the buckets you missed.
- Write the cards
Add the cards participants will sort. Each card is a short label: a feature name, a topic, a menu item. Add at least one card. The guide flags the element as incomplete until you do.
Keep labels short and parallel, and avoid wording that hints at where a card "should" go.
- Define the groups (closed and hybrid only)
For a closed or hybrid sort, add the group titles participants sort into. At least one is required. An open sort has no researcher-defined groups, because participants make their own. Skip this step for an open sort.
- Add follow-up questions (optional)
A card sort can hold its own follow-ups: open questions, tasks, statements, and survey questions. Drag them inside the card sort the way you'd nest steps in a section.
The sort stays on screen while these run, so use them to ask why a participant grouped things the way they did, right after they finish.
What the participant sees
Strella shows the participant all the cards, and the participant drags each one into a group. In an open or hybrid sort they name their groups as they go and can rename or remove them. In a closed sort they drop cards into the groups you set. When they're done, they submit, and any follow-up questions you added run next.
Reading the results
Strella combines every sort into one card-by-group table and keeps each participant's own sort on their entry. See How participants sorted your cards for reading the results.
Related
Host a prototype and add it to your interview
Publish an HTML prototype built with an AI tool such as Claude, v0, Lovable, or Bolt to the public web, then show it to participants during the interview.
Add a tree test
A tree test gives participants a task and a bare menu of labels, so you learn whether people can find things in your navigation before you build it.