Use Strella's AI chat

Two chats, same brain

Either way, the study filter controls which studies are in scope, and you can change it anytime, even mid-conversation.

Steps

1. Open the chat

   For one study, go to Results → AI chat. For several, click Chat in the home sidebar.

   Use the study filter to choose which studies are in scope. You can adjust it at any time.

   

2. Ask a question in plain language

   Examples that work well:

   • "What did people say about onboarding?"
   • "Find quotes about price sensitivity."
   • "How did participants who use Tool X differ from those who use Tool Y?"
   • "Summarize what's blocking conversion."
   • "Who failed the checkout task, and why?"
3. Read the response

   The AI returns a synthesis with inline quote citations. Strella shows a sentence's sources in one chip: the first participant's name, plus +N for the other participants quoted. Click the chip to page through each quote in full, and click a quote to jump to that moment in the source interview.

   

4. Ask follow-ups

   Each turn builds on the last. "Now show me the negative ones" or "what about for SMB customers" picks up the context you've established.

5. See a question's chart from Analysis

   Ask for a question's results, and the chat draws the chart the Analysis page shows for that question: "show the answers to the pricing question", "what was the sentiment on checkout?" or "chart the screener question about bone broth".

   • Answers for a multiple choice, slider, rating, NPS, ranking, matrix, card sort, or tree test question, or for a screener question
   • Sentiment: how participants felt about the question
   • Emotional responses: the emotions read from the recordings of participants who consented, shown in place of sentiment, as on the Analysis page
   • Pass rate for a task
   • Time on task: how long participants took on a task, with the median and the Outliers toggle, as on the Analysis page

   The counts match the Analysis page with no filters applied, because the chat uses the same counts. To see the question with the rest of its results, click Open on Analysis page on the chart's card.

6. Generate a report or reel from what you've found

   When a thread of conversation is the basis for an artifact, ask: "build a report from this" or "make a highlight reel of the strongest examples."

   The chat creates the artifact and opens it. Refine a report by asking the chat for changes. Edit a reel's clips from the reel itself.

   A report can include charts of your study's AI codings and the highlight reels saved in it. Ask for them: "add a chart of the reasons people churned." If the study has no coding or saved reel to embed, the chat says so.

   For a reel, you can name a length or a number of clips in the same ask: "a two-minute reel of the checkout complaints," or "five clips on pricing."

Things to know

• Only completed, non-excluded interviews are in scope. Drafts, in-flight interviews, and interviews you've excluded from analysis aren't there.
• Quotes cite a source moment. Click any quote to jump to the spot in the source interview's transcript.
• Ask for exact words. Ask for an exact word, name, or phrase ("find every mention of 'free trial'") and the chat searches the transcripts for it word for word, rather than summarizing, and names who said each one.
• Ask for a report on one group. Ask for "a report on just the renters", and the report counts and quotes only the participants who gave that screener or survey answer. Name the question if the chat can't find it.
• Ask how many. "How many participants mentioned the free trial?" counts every match across the interviews, not only the quotes the chat shows you. When there are more than 100 matches, the chat shows a sample and says how many more exist.
• Ask how Strella works. For a question about a Strella feature, such as quotas or screeners, the chat looks the answer up in these help docs. When the docs don't cover it, the chat says so rather than guessing.
• Task pass/fail is in scope. For studies that grade tasks, the chat knows who passed or failed each task and the on-screen reason behind each verdict, so you can ask "who failed the signup task?" or "why did people fail checkout?" Studies without task grading simply have nothing here.
• A question's Analysis chart stays in the chat. A report can't include it. Download a multiple choice, slider, rating, sentiment, or pass rate chart from the chart's menu as an image or as an .xlsx spreadsheet, the same spreadsheet the question's card on the Analysis page downloads, with every participant's answer, sentiment, or pass/fail result by name. A screener chart and the NPS, ranking, tree test, and time on task charts download as an image only. The Emotional responses, matrix, and card sort charts have no download. The chart's labels are in English, whatever the study's analysis language.
• Write-in answers share one Other bar. To read each write-in, open the question on the Analysis page.
• Some questions have no chart in the chat. A screener question answered in typed text gets none, and neither do studies you moderate yourself. Ask for a chart a question doesn't have, and the chat names the charts it does have.
• Adjust scope with the study filter. Add or remove studies from a multi-project chat at any point. The next answer uses the updated scope.
• For very large scopes, the chat reads every interview's summary but only a sample of quotes, and the answer says when it draws on a sample. To read more quotes from specific participants, ask about them in a follow-up message. When a question covers too much data to answer, the chat asks you to narrow it to fewer studies or start a new chat.

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