Strella docs
GuidesDeveloper
Strella docs
GuidesDeveloper
Welcome to StrellaChangelog
Run your first studyHow AI helps you in StrellaGlossary
The Build screenStart with the study setup chatSet up your study detailsWrite research objectivesBuild your screenerBuild your question guideBest practicesAdd survey questions to your interviewAdd a stimulus to your interviewHost a prototype and add it to your interviewAdd a card sortAdd a tree testRandomize sections (A/B variants)Conditional sectionsVersion historyUse the build assistantPreview your interviewUpload an existing discussion guideImport from another study
How the AI moderator worksVoice, language & behaviorRecording modesCustom dictionary & pronunciationCustomize the participant experienceWhat the AI moderator can't do
How recruitment worksSchedule moderated interviewsHire from a participant panelBring your own participantsManage share links & redirectsPass data with URL parametersControl access & schedulingSet quotasApprove, reject & invitePay participants you recruitedReport a participantWatch the funnel
Publish your studyEdit a study after launch
Get oriented in ResultsBring in interviews you ran elsewhereReview a single interviewBrowse analysisCode responsesSee how participants complete on-screen tasksSee how participants sorted your cardsSee how participants use your Figma prototypeUse Strella's AI chatAI chat best practices
Build & share a reportCreate & share a highlight reel
Teammates, organizations & workspacesDelete projectsProject defaultsBilling & creditsConnect FigmaAPI, MCP & AI assistantsParticipant data accessMedia links and who can open themActivity logs
Step typesScreener question typesRecording settingsParticipant statuses & funnel stagesSupported languagesVoice optionsBrowser & device requirements
MCP serverConnect an AI clientTools & skills referenceUse cases & example promptsWhat's newSecurity & privacyFAQ & troubleshooting
Build a studyWrite research objectives
Build a study

Write research objectives

Research objectives are the 2 to 5 things you want to learn from this study. They organize the AI analysis, so make them specific.

The AI analyst uses your objectives to group themes after interviews come in. Specific objectives produce specific themes.

Steps

  1. Open Settings

    Click the gear icon in the top-right of any study page, then choose Research objectives.

  2. Write 2–5 objectives

    One per line. Write each as something you want to be able to answer at the end of the study.

    Specific:

    • Understand which pricing tier B2B buyers seriously consider first.
    • Find the friction points in onboarding for users who churned within 14 days.

    Too vague:

    • Learn about pricing.
    • See how onboarding feels.

    Settings → Research objectives: a list of objective fields with an Add objective button, above the Research background and Company fields.

  3. Save

    Strella saves all your changes together when you close the dialog or click Save.

Once you have interviews, Results → Analysis groups themes under each objective. You can revisit and edit objectives anytime, and the analysis will regroup the next time it runs.

Tips

  • Every objective needs a question. Map each objective to at least one question in your question guide. Otherwise the study can't answer it. See Best practices.
  • Write objectives in the voice of "what I want to learn," not "what I want to ask." Questions belong in the question guide; objectives belong in Settings.
  • Edit objectives mid-study if you realize you're learning something more useful than you planned. The themes update.
  • The setup chat can draft objectives for you if you describe the study. It's a good starting point if you're staring at a blank field.

Related

Browse analysis

How objectives show up in Results after interviews come in.

Build your question guide

The steps that produce the data your objectives draw from.

Set up your study details

Name your study, describe what participants will be doing, and pick who on your team gets notified.

Build your screener

The screener is the short questionnaire that decides whether someone qualifies for the interview. Build it in the top region of the Guide panel.

On this page

StepsTipsRelated