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Glossary
The vocabulary you will see across the app and the docs.
A quick reference for the words Strella uses. Each term has a longer explanation linked.
| Term | What it means |
|---|---|
| Project | One study. Has a screener, a question guide, a set of participants, and a results section. |
| Screener | A short questionnaire that decides whether a participant qualifies for the interview. See Build your screener. |
| Question guide | The steps the AI moderator runs through with each participant: questions, tasks, statements, and media. See Build your question guide. |
| Step | A single item in the screener or question guide. |
| Section | A group of steps. A section can be conditional, so Strella shows it to only some participants, or randomized. |
| Task | A step where the participant does something, such as visit a website, walk through a Figma prototype, or open a file. |
| Research objective | A thing you want to learn. The AI organizes analysis around your objectives. See Write research objectives. |
| Interview | One completed recorded session with a participant. |
| AI moderator | The voice that conducts the interview live. See How the AI moderator works. |
| Participant | Someone who takes the screener and (if they qualify) the interview. |
| Panel | A third-party pool of recruitable participants. Strella integrates with Respondent and User Interviews. |
| Order | A request you place with a panel for a batch of participants. |
| Share link | A URL to invite your own participants. They click it, take the screener, and (if they qualify) are invited to take the call. |
| Quota | A rule that caps how many participants of a given segment can complete the study. See Set quotas. |
| Funnel | The stages a participant moves through, from clicking the link to finishing the interview. |
| Theme | A pattern across multiple interviews that the AI analyst finds, such as "users hesitate at the pricing page." |
| Sentiment | The AI's read of how positive or negative a participant was on a topic. Three bands: Positive, Neutral, Negative. |
| Highlight reel | A shareable collection of highlights, from one or more interviews. See Create & share a highlight reel. |
| Report | A polished writeup of a study's findings, generated by AI and editable. See Build & share a report. |
| Workspace | A way to group studies inside an organization. See Teammates & workspaces. |
| Organization | Your company's top-level Strella account. Holds workspaces, studies, billing, teammates. |
Related
How AI helps you in Strella
AI helps at every stage of a study: setting up, running interviews, analyzing results, and sharing findings. Here is each place it helps and what it does.
The Build screen
Build is where you author your screener and your question guide, with an AI assistant to help, all on one screen.