Strella docs
GuidesDeveloper
Strella docs
GuidesDeveloper
Welcome to StrellaChangelog
Run your first studyHow AI helps you in StrellaGlossary
The Build screenStart with the study setup chatSet up your study detailsWrite research objectivesBuild your screenerBuild your question guideBest practicesAdd survey questions to your interviewAdd a stimulus to your interviewHost a prototype and add it to your interviewAdd a card sortAdd a tree testRandomize sections (A/B variants)Conditional sectionsVersion historyUse the build assistantPreview your interviewUpload an existing discussion guideImport from another study
How the AI moderator worksVoice, language & behaviorRecording modesCustom dictionary & pronunciationCustomize the participant experienceWhat the AI moderator can't do
How recruitment worksSchedule moderated interviewsHire from a participant panelBring your own participantsManage share links & redirectsPass data with URL parametersControl access & schedulingSet quotasApprove, reject & invitePay participants you recruitedReport a participantWatch the funnel
Publish your studyEdit a study after launch
Get oriented in ResultsBring in interviews you ran elsewhereReview a single interviewBrowse analysisCode responsesSee how participants complete on-screen tasksSee how participants sorted your cardsSee how participants use your Figma prototypeUse Strella's AI chatAI chat best practices
Build & share a reportCreate & share a highlight reel
Teammates, organizations & workspacesDelete projectsProject defaultsBilling & creditsConnect FigmaAPI, MCP & AI assistantsParticipant data accessMedia links and who can open themActivity logs
Step typesScreener question typesRecording settingsParticipant statuses & funnel stagesSupported languagesVoice optionsBrowser & device requirements
MCP serverConnect an AI clientTools & skills referenceUse cases & example promptsWhat's newSecurity & privacyFAQ & troubleshooting
Build a studySet up your study details
Build a study

Set up your study details

Name your study, describe what participants will be doing, and pick who on your team gets notified.

Project details are what your study looks like to participants: its title, description, logo, and colors. Find them in one card, Project details, in Settings.

The Project details settings card: study title, description, logo, and primary color.

Steps

  1. Open Settings → General → Project details

    Click the gear icon in the top-right of any study page. Settings open as four groups: General, Interview setup, AI moderator, and Advanced. Each is a set of cards. Project details is the first card under General.

  2. Set the study title

    The study title is the name participants see on the landing page and registration page. Use a clear descriptive name: "Pricing perception study" beats "Q3 research v2."

    Strella caps the title length, and the input shows the count.

  3. Write the description

    A short summary of what participants will be asked to do. It appears on the landing and registration pages.

    Capped at 300 characters. Don't promise outcomes ("change our product"). Describe the activity ("a 30-minute conversation about how you shop for X").

  4. Add a logo and primary color

    The same card holds the study logo and primary color participants see. See Customize the participant experience for how these appear.

Title and description appear immediately to anyone who clicks your share link.

Pick who gets notified

Email notification recipients live on their own Notification settings, opened from the notification bell in the top-right of any study page. Open the bell, click Notification settings, and switch on each teammate you want emailed about activity on this study: interviews completed, orders shipping, problems. The list searches your organization members, and you can pick none, some, or all.

Tips

  • Email notifications are per-study, not per-organization. Set them on each study you want to follow.
  • Don't use placeholder titles in production. Some panel vendors show your study title to candidates in their invite, so a placeholder like "Test 7" hurts your sign-up rate.

Related

Write research objectives

The other half of study setup.

Customize the participant experience

Logo, colors, and the rest of what participants see.

Start with the study setup chat

Use the AI setup chat to turn a research question into a first-draft screener and question guide in a few minutes.

Write research objectives

Research objectives are the 2 to 5 things you want to learn from this study. They organize the AI analysis, so make them specific.

On this page

StepsPick who gets notifiedTipsRelated